The Bay Area’s RPM Mortgage and 51FIFTY energy drinks in Merced County are just some of the fruits of a new marketing push to draw sponsors from across the state. The fact that races are televised is a key part of the raceway’s pitch to businesses.

“We’ve really tried to capture everything that makes the Valley special and then broadcast that worldwide,” said Steven Blakesley, director of communications at the Madera Speedway.


About Steven Blakesley

Steven Blakesley is a motorsports announcer and public relations specialist with more than 15 years of experience. His biggest pet peeve is race fans who only enjoy one form of racing over all others.

Leave a Comment