News Coverage
Good Sports: Madera Speedway (ABC 30 Feature)
Any given day that you visit Madera Speedway, there’s a good chance you’ll see the future stars of NASCAR. “We wanted to create a situation where not only could we make the speedway very popular but we could create a Triple-A kind of training grounds for the drivers, and that’s what we’ve done,” said Madera…
Read MoreSPEEDWAY REVS ITS PROFILE WITH NEW SPONSORS, TELEVISION SHOW (Business Journal)
The Bay Area’s RPM Mortgage and 51FIFTY energy drinks in Merced County are just some of the fruits of a new marketing push to draw sponsors from across the state. The fact that races are televised is a key part of the raceway’s pitch to businesses. “We’ve really tried to capture everything that makes the…
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