SPEEDWAY REVS ITS PROFILE WITH NEW SPONSORS, TELEVISION SHOW (Business Journal)

The Bay Area’s RPM Mortgage and 51FIFTY energy drinks in Merced County are just some of the fruits of a new marketing push to draw sponsors from across the state. The fact that races are televised is a key part of the raceway’s pitch to businesses.

“We’ve really tried to capture everything that makes the Valley special and then broadcast that worldwide,” said Steven Blakesley, director of communications at the Madera Speedway.

READ MORE: https://thebusinessjournal.com/speedway-revs-its-profile-with-new-sponsors-television-show/